395% Organic Growth for a UAE-Based Hat Brand

About The Client

A UAE-based niche online hat store offering a diverse range of premium hats for men, women, and kids—blending fashion and function to cater to both casual and occasion-based wear.

Challenges

Low starting traffic and keyword rankings
High competition from global fashion players
Lack of SEO-optimized content and structure

Objectives

Boost organic visibility and traffic
Rank for high-intent, UAE-focused hat keywords
Drive growth without paid ads

Solution

Technical SEO & Crawl Optimization

Fixed broken links, improved mobile speed, and cleaned up site architecture.

Content & Category Expansion

Created landing pages for trend-specific searches and optimized existing product content.

Keyword & On-Page Optimization

Mapped keywords across high-intent categories and improved titles, meta descriptions, and headings.

Backlink Strategy & Outreach

Earned links via niche influencers, blogs, and organic PR around trending topics.

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Results

Organic Traffic: from 2.8K → 13.9K/month
Top 3 Keywords: 67 → 202
Organic Keywords: 427 → 562

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Organic Traffic

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Industry:: Optical
Duration:: 1 year
Services:: SEO
Location:: United Arab Emirates