650% Keyword Growth & 100% Organic Wins in the UAE Market

About The Client

A leading home appliances retailer in the UAE, offering a wide range of kitchen, cleaning, and lifestyle products through their ecommerce platform. Their primary market includes residents across Dubai, Abu Dhabi, Sharjah, and other Emirates.

Challenges

Low organic visibility due to poor on-page structure and minimal content.
Weak technical SEO foundation (slow site speed, broken links, unoptimized mobile UX).
High competition from established UAE ecommerce giants.
No structured SEO strategy or content funnel in place.

Objectives

Increase organic traffic to the ecommerce website.
Improve keyword rankings for high-conversion product and category pages.
Drive non-paid leads and purchases through sustainable SEO efforts.
Reduce dependence on paid media.

Solution

Technical SEO Overhaul

Optimized site speed and mobile responsiveness.
Fixed crawl errors, duplicate content, and broken internal links.
Improved XML sitemap and robots.txt for better crawlability.

On-Page Optimization

Targeted high-converting keywords for product and category pages.
Optimized meta tags, header tags, and image alt texts.
Implemented schema markup for products, reviews, and FAQs.

Content Strategy

Created informative blogs targeting UAE-specific search intent (e.g., “Best ACs for Dubai Summers”).
Built SEO landing pages for categories with high volume and intent.

Authority Building (Link Building)

Secured high-quality backlinks from local directories, industry blogs, and supplier websites.
Executed a local SEO strategy for regional discoverability.

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Results

Organic Traffic- 398 → 2,744/month (+589%)

Top 10 Keywords-15 → 120+ (8X jump)

Ranking Keywords- 200 → 1,500+ (+650%)

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Organic Traffic

Case Study Gallery

Industry:: Home Appliances
Duration:: 1 year
Services:: SEO
Location:: United Arab Emirates