Cracking the SEO Code: 2X Organic Growth in the Sunglasses Niche

About The Client

A leading online eyewear retailer in the UAE, known for its strong presence in contact lenses and optical accessories, aimed to expand its footprint in the sunglasses category. The goal was to attract both fashion-forward shoppers and customers seeking prescription-based sunglasses through improved organic visibility and targeted content.

Challenges

Low organic keyword ranking in the sunglasses category.
Intense competition from local opticians, global brands, and marketplaces.
Under-optimized product and category pages with limited SEO content.

Objectives

Increase organic visibility and traffic for sunglasses-related searches.
Rank competitively for high-volume and commercial-intent keywords.
Reduce dependency on paid advertising.

Solution

Technical SEO & Crawl Optimization

Fixed broken links, improved mobile speed, and cleaned up site architecture.

Content & Category Expansion

Created landing pages for trend-specific searches and optimized existing product content.

Keyword & On-Page Optimization

Mapped keywords across high-intent categories and improved titles, meta descriptions, and headings.

Backlink Strategy & Outreach

Earned links via niche influencers, blogs, and organic PR around trending topics.

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Results

Organic traffic grew from 7,035 (June 2023) to 13,013 (June 2024) — an 85% increase.
Keywords in Top 3 positions improved significantly, enhancing CTR.

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Organic Traffic

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Industry:: Optical
Duration:: 1 year
Services:: SEO
Location:: United Arab Emirates